Olayinka Ijabiyi has been appointed as the Group Head of Marketing and Corporate Communications at FirstBank, effective May 2, 2026. This move comes at a critical juncture for the bank as it pursues growth and transformation.
Ijabiyi brings over 25 years of experience in marketing and corporate communications to his new role. He joined FirstBank in 2011 and has been serving in an acting capacity since December 2024. His extensive background includes leadership positions such as Head of Brand Strategy and Special Projects.
His academic credentials bolster his professional experience; Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos. Additionally, he is a Fellow of the National Institute of Marketing of Nigeria (NIMN), which underscores his expertise in brand management.
That context matters because Ijabiyi has previously worked with notable organizations like British Council, Multichoice, MTN, and Etisalat Nigeria. His track record includes leading major brand initiatives that have significantly enhanced brand equity.
Observers are keen to see how his appointment will influence FirstBank’s marketing strategies and stakeholder engagement efforts. With the financial landscape rapidly evolving, effective corporate communications will be crucial for maintaining competitive advantage.
As Ijabiyi steps into this pivotal role, he faces the challenge of aligning FirstBank’s branding with its ambitious growth objectives. His leadership could prove instrumental in navigating this transition effectively.